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چکیده:عصر امروز عصر اطلاعات است و افرادی كه از اطلاعات صحیح و قدرت تجزیه و تحلیل بیشتری برخوردارباشند در راه نیل به اهداف و برتری در بازار سر آمد ترند. تنوع محصولات و خدمات مختلف در بازار از یك طرف و وجود اطلاعات ناصحیح و فریبنده از طرفی دیگر لزوم بررسی دقیق اطلاعات ودر نظر گرفتن تمامی جوانب را ازطرف مصرف كننده یا سرمایه گذار بیش تاز پیش معلوم می نماید.
فهرست مطالب:
مقدمه
تصمیم گیری و فرایند تصمیم
نظریه های تصمیم گیری:
الگوی تصمیم گیری
فرایند تصمیم گیری خریدار و مصرف كننده
مرحله اول) شناخت نیاز
مرحله دوم) كسب وجمع آوری اطلاعات
تفاوت داده واطلاعات
ارزش اقتصادی اطلاعات
حسابداری به عنوان یك سیستم اطلاعاتی
محتوای اطلاعاتی گزارشهای مالی
مرحله سوم) ارزیابی گزینه ها
مرحله چهارم) تصمیم خرید
مرحله پنجم) رفتار پس از خرید
انواع حل مسأله خرید
عوامل مؤثر در فرایند تصمیم گیری خرید
عوامل فرهنگی
فرهنگ
زیر مجموعه های فرهنگی
طبقه اجتماعی
عوامل اجتماعی
گروه های مرجع
خانواده
نقش و مقام اجتماعی
عوامل شخصی
سن و مرحله زندگی
شغل
وضع اقتصادی
شیوه زندگی
شخصیت و تصویر خویشتن
عوامل روانی
انگیزش
ادراك(پنداشت)
یادگیری
نگرش و باور
معیارهای تصمیم گیری در بازار اوراق بهادار
نوع بازده اوراق بها دار
ریسك اوراق بهادار
انواع ریسك
ریسك مالی
ریسك تجاری
ریسك ورشكستگی
ریسك تورم
ریسك نوسان نرخ بهره
تعریف بورس اوراق بهادار
تاریخچه بورس اوراق بهادار در جهان
تاریخچه بورس اوراق بهادار در ایران
بررسی اجمالی عملكرد بورس اوراق بهادار تهران از شروع تا كنون
فن اوری اطلاعات : تنگنای رشد بورس اوراق بهادار تهران
نارسایی سیستم معاملات بورس
نارسایی های سیستم اطلاع رسانی
بازار سرمایه
بازارهای اولیه
بازارهای ثانویه
تئوری بازار كارا(1)
شكل قوی بازار كارا
شكل ضعیف بازار كارا
شكل نیمه قوی بازار كارا
مفهوم نیمه كارا بودن بازار برای حسابداری
محتوای اطلاعاتی قیمت سهام
سرمایه گذاری وانواع سرمایه
انواع سرمایه گذار و هدف آنها از سرمایه گذاری
مشخصات لازم برای یك سرمایه گذار ریسك پذیر
صبر و شكیبایی
جرأت
زیركی و آگاه بودن
احساساتی نبودن
...
فرمت فایل: DOC (ورد 2003) قابل ویرایش تعداد صفحات: 64
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نویسنده : ziba
تاریخ : 
